Toyota C-HR Turns 10: The GR Sport Gets a Refresh, and What It Means If You're Buying (or Selling) a Used One

Ten years, more than two million sold

In September 2026 the Toyota C-HR turns ten. Launched in 2016 as one of the first compact crossovers designed to provoke a reaction rather than blend in, it has now passed two million units sold worldwide, with roughly 1.2 million of those in Europe and an average 7.7 percent share of the C-SUV segment there, one of the strongest runs any single Toyota nameplate has had on the continent [1][2]. For a car some critics dismissed at launch as too extreme, that is a milestone worth pausing on, not least because first- and second-generation C-HRs now make up a sizeable slice of Italy's used market too.

What actually changes on the refreshed GR Sport

To mark the anniversary, Toyota is updating the sporty GR Sport trim with a new matte Onyx Grey paint, available exclusively with the Bi-Tone+ package that extends black trim across the roof and rear body panels [1][3][4]. The look is finished off with dedicated 19-inch alloy wheels in a matching matte grey. On the equipment side, a head-up display becomes standard and a premium JBL audio system joins the options list. The detail that matters more for buyers, though, is mechanical: for model year 2026 the GR Sport trim becomes available with the 140hp full-hybrid powertrain, broadening a lineup that had previously reserved the sportiest trim almost exclusively for the more powerful hybrid engine [1][3].

New-car pricing in 2026

On Toyota's current Italian price list, the C-HR 1.8 Hybrid 140 Active front-wheel-drive starts at 36,250 euros, dropping to 30,950 euros with the 5,300-euro Toyota Bonus incentive applied, before registration tax and tyre disposal fee [5]. Those figures only tell half the story, though: the C-HR badge no longer covers a single product line. As of 2026 it spans two distinct families, the familiar hybrid crossover and a brand-new fully electric sibling.

The electric C-HR+ joins the range

Toyota has added the C-HR+ Full Electric alongside the hybrid, with deliveries starting in spring 2026. List price is 40,800 euros, or 34,950 euros with the 5,850-euro Toyota Bonus [5]. That positioning effectively turns the hybrid C-HR into the entry point of the family, and over time it is likely to push more buyers toward a used hybrid rather than a new EV, particularly in Italy, where state incentives for electric cars keep shifting from one year to the next.

What it means if you're shopping used

Buyers looking at a first-generation C-HR (2016-2023) already have a mature market to choose from: AutoUncle lists more than 1,600 examples for sale in Italy, priced from around 14,500 euros up to 34,900 euros for the newest, best-equipped cars [6]. Earlier 2018-2019 cars with the 72kW hybrid powertrain can already be found from about 13,200 to 14,100 euros with 90,000-96,000 km on the clock, making them some of the most affordable hybrid compacts on the Italian used market [6]. With the second generation established and an EV variant now added, expect first-generation prices to keep drifting down over the next 12-18 months, good news if you're buying, less so if you were hoping to sell a first-gen C-HR into a tight market.

Is a used GR Sport worth chasing?

On the used market, the GR Sport trim (introduced with the second generation's 2023 update) is still relatively scarce, having spent most of its life as a niche option reserved for the more powerful hybrid engine. The new combinations Toyota just announced don't retroactively change any car already on the road, but a refresh like this tends to have a familiar side effect: it puts a spotlight on the outgoing look, briefly making the earlier version of the same trim more desirable, and sometimes nudging up what sellers ask for a used GR Sport already on the market.

What to check before buying a first-generation C-HR

For anyone shortlisting an early car, the checklist is the usual one for an aging Toyota hybrid:

• have the HV battery scanned at a workshop (rarely a real problem on this powertrain, but always worth confirming);
• look for a full service history at an authorised Toyota network, a requirement to keep the Toyota Relax hybrid warranty, extendable up to 10 years;
• check the thick rear pillars for prior bodywork, a genuine styling signature but also a real blind spot worth test-driving around;
• don't expect the first-generation ADAS suite to match the sharper sensors fitted to newer cars.

The takeaway

The C-HR is heading into its second decade with a GR Sport refresh, a lineup that now includes a fully electric sibling, and a first-generation used market that is already large and about to get larger. If you're after an affordable hybrid compact, this is a good moment to start looking used; if you're planning to sell a first-generation C-HR, it's worth moving before the used supply grows further.